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Advertisements, Ephemera

In Defense of a Maligned Word

  • 1937

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Public Domain

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Color print advertisement detailing the use of various synthetics produced by the Dow Chemical Company for a range of applications, including plastics, solvents, resins, and color dyes. The advertisement features a woman's hand posed over the dictionary definition of "synthetic," with accompanying text presenting Dow synthetics as a counterpoint to the perception that such materials are synonymous with low-quality. A version of this advertisement appeared in the November 21, 1938 edition of Time.

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Extent
  • 14 in. H x 11 in. W
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Subject
Rights Public Domain Mark 1.0
Credit line
  • Courtesy of Science History Institute

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Collection
Physical container
  • Box 1

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Cite as

Dow Chemical Company. “In Defense of a Maligned Word,” 1937. Advertisements from the Dow Chemical Historical Collection, Box 1. Science History Institute. Philadelphia. https://digital.sciencehistory.org/works/h989r4170.

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The Science History Institute recognizes there are materials in our collections that may be offensive or harmful, containing racist, sexist, Eurocentric, ableist, or homophobic language or depictions. The history of science is not exempt from beliefs or practices harmful to traditionally marginalized groups. The Institute is engaged in ongoing efforts to responsibly present and address the evidence of oppression and injustice inextricable from the history of science. If you would like to learn more about our ongoing efforts or if you encounter harmful, inaccurate, or insufficient descriptions, please contact us at digital@sciencehistory.org.