This advertisement for Beckman Instruments' pH equipment shows how central pH instruments were to the Beckman brand in 1961. By this time, the line of pH products included meters, electrodes, and accessories.

Arnold…

This advertisements shows off the range of Beckman Instruments' pH meters available in 1957, highlighting the variety of size and price.

Arnold Beckman invented his first pH meter in 1934 at the request of a chemist…

Advertisement for the Beckman Blood pH System, including the Model 76 Expanded Scale pH Meter, Thermomatic Constant Temperature Block, and Micro Blood pH Assembly.

Arnold Beckman invented his first pH meter in 1934 at…

Advertisement for the Model 120 Industrial Gas Chromatograph.

Beckman Instruments entered the gas chromatograph business in 1956 with the acquisition of the successful Watts Manufacturing Company. Later that year,…

Advertisement for the Shockley 4-layer diode with diagrams.

In 1955, Arnold O. Beckman and William Shockley entered business together when they established Shockley Semiconductor Laboratories as a subsidiary of Beckman…

Advertisement for the Shockley 4-layer diode, including a diagram.

In 1955, Arnold O. Beckman and William Shockley entered business together when they established Shockley Semiconductor Laboratories as a subsidiary of…

Advertisement for the Shockley 4-layer diode and its demonstration at the 1960 Western Electronic Show and Convention (WesCon).

In 1955, Arnold O. Beckman and William Shockley entered business together when they…

In 1950, Beckman Instruments' had so many DU Spectrophotometers still in use that they offered to refurbish old models (for a fee, of course). This service could include replacing a power supply, repainting, and…

This advertisement for the EASE Analog Computer promotes a use case where the computer was able to simulate the circulatory system (not to actually control blood flow in a living subject).

Beckman Instruments' analog…

This advertisement depicts Beckman Instruments as an active participant in building humanity's future through high-tech scientific instruments. Spectrophotometers, pH meters, nuclear counters, HPLC (high performance…

Advertisement for EASE 2100 Analog Computer.

Beckman Instruments' analog computers were being produced by their Berkeley Division as early as 1953. The company produced analog computers -- also called automation, data…

Beckman Instruments's involvement in NASA's early manned spaceflight projects was mentioned in many of their 1960s advertisements, including this one for the IR-15A Spectrophotometer. In this advertisement, the…

This advertisement for both the Beckman GC-5 Gas Chromatograph the IR-102 Infrared Spectrophotometer markets a complete system for chromatographic analysis. Specifically, the ad touts the compact size (although large by…

This advertisement for Beckman Instruments targets people who are monitoring their companies' emissions, encouraging them to get a better understanding of their "problems." It positions air pollution as something to be…

This advertisement appeals to potential Beckman Instruments employees by building on the popularity of NASA's early manned spaceflight programs. In 1961 -- the year of this advertisement -- NASA conducted its first…

This advertisement for the new DU-50 Series Spectrophotometers uses Beckman Instruments' history as an innovator and dependable source of spectrophotometers to market their new product. This new line offers programmable…

This advertisement from Beckman Instruments highlights the many instruments and systems that could be used to monitor and control air pollution. This includes a "mobile monitor" which was an RV fitted out with various…

The IR-1 Spectrophotometer was developed by Beckman Instruments, Inc. in 1942 as a secret project for the United States' Office of Rubber Reserve for use in creating artificial rubber during World War II. The IR-1 was…

This photograph is part of a series of marketing images used to demonstrate the small size of Helipot products, in this case a potentiometer.

Potentiometers regulate the flow of electricity, like the volume dial on a…

The IR-5 was a double-beam spectrophotometer first produced in 1957.

The Beckman Instruments IR spectrophotometers began as a request from the Office of Rubber Reserve to Arnold O. Beckman in 1942, asking for an…

A man in a lab coat and a woman with a clipboard record the readings of an HC/CO Tester attached to the tailpipe of an automobile. This instrument measures the levels of hydrocarbons (HCs) and carbon monoxide (CO)…

Color advertisement for the Pocket pH Meter, which was first sold in 1956. The main selling point of this model was its portability, meaning that pH readings could be taken in the field or on site, instead of requiring…

The advertisement mentions several Beckman Instruments products that could be used in corporations' fight against pollution, including IR spectrophotometers and gas chromatographs.

Beckman Instruments, Inc. was an…

Advertisement featuring an image of a man kneeling in a field looking at the reading on a Beckman Pocket pH Meter. This model of pH meter was first marketed by Beckman Instruments in 1956, and as this advertisement…

Advertisement for the DIGIDIAL, made by the Helipot Division of Beckman Instruments, Inc.

Potentiometers regulate the flow of electricity, like the volume dial on a radio. In 1940, Arnold O. Beckman was unsatisfied…