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New Leadership Through New Lightness
- Advertisement for Dowmetal and Hoover
Box 8- 1937
Print advertisement for Dowmetal, a magnesium alloy manufactured and sold by the Dow Chemical Company. The advertisement features a woman against a plain background holding a Hoover vacuum cleaner made with Dowmetal.…
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Hoover Adopts Dowmetal
Box 8- 1936-Nov
A print advertisement for Dowmetal, a magnesium alloy manufactured and sold by the Dow Chemical Company. The advertisement features an inset from Woman's Home Companion advertising the Hoover One-Fifty, a vacuum cleaner…
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Advertisement for Dow Magnesium
Box 8- 1943-Apr
Color print advertisement for magnesium alloys manufactured and sold by the Dow Chemical Company. The advertisement features an illustrated depiction of a hand lifting a winged ingot of magnesium from the sea while…
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Dow Magnesium: The Lightest Structural Metal...One-third Lighter Than Any Other in Common Use
Box 8- 1942-Jun-08
Print advertisement for Dowmetal, a magnesium alloy manufactured and sold by the Dow Chemical Company. The advertisement features an illustrated depiction of a hand lifting a winged ingot of magnesium from the sea. The…
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Divorcing a Dangerous Couple
- Advertisement for Dowtherm
Box 8- 1938
Color print advertisement for Dowtherm, a heat transfer fluid manufactured and sold by the Dow Chemical Company. The advertisement features an illustrated depiction of a temperature and a pressure gauge, with…
- Creator Of Work Dow Chemical Company
- Subject Dow Chemical Company, Chemical industry, Corporations, Advertising, Advertising, Industrial, Heat, Temperature
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Heat...Without Pressure...and the Cooking is Great!
- Advertisement for Dowtherm
Box 8- 1951
Color print advertisement for Dowtherm, a heat transfer fluid manufactured and sold by the Dow Chemical Company. The advertisement features an illustrated depiction of a man relaxing in a hammock with a plate of…
- Creator Of Work Dow Chemical Company
- Subject Dow Chemical Company, Chemical industry, Corporations, Temperature, Advertising, Advertising, Industrial, Heat
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"I'm Buying a Really Portable Sewing Machine!"
- Magnesium: Lightest of All Structural Metals
Box 8- 1946
Color print advertisement for the Dow Chemical Company's Magnesium Division. The advertisement depicts a mother and daughter carrying a newly-purchased portable sewing machine made from Dowmetal, a product marketed for…
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On the Wings of...Magnesium!
Box 8- 1946-Jul-08
Color print advertisement for magnesium alloys manufactured and sold by the Dow Chemical Company. The advertisement features an illustrated depiction a hand lifting a winged ingot of Dowmetal magnesium through an array…
- Creator Of Work Dow Chemical Company
- Subject Dow Chemical Company, Chemical industry, Corporations, Advertising, Advertising, Industrial, Magnesium, Magnesium alloys, Magnesium industry and trade
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To Speed and Expand the Airways...
- Advertisement for Dow Magnesium
Box 8- Circa 1944
Color print advertisement for magnesium alloys manufactured and sold by the Dow Chemical Company. The advertisement features an illustrated depiction of airplane propellers and wings superimposed over a skyline flanked…
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Dowmetal: The Metal that Travels Light!
Box 8- 1940
Color print advertisement for Dowmetal, a magnesium alloy manufactured and sold by the Dow Chemical Company. The advertisement features a woman carrying a suitcase; several modes of transportation, including a plane,…
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"I've Got a Girl in Every Port..."
- Advertisement for Dow Magnesium
Box 8- 1952-Aug-18
Print advertisement for magnesium alloys manufactured and sold by the Dow Chemical Company. The advertisement features an illustrated depiction of a man holding a dictating machine made from magnesium, with accompanying…
- Creator Of Work Dow Chemical Company
- Subject Dow Chemical Company, Chemical industry, Corporations, Advertising, Advertising, Industrial, Magnesium, Magnesium alloys, Magnesium industry and trade
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America's Only Unlimited Source of Metal
Box 8- 1947-Mar-22
Color print advertisement for the Dow Chemical Company's Magnesium Division. The advertisement features an illustrated depiction of a hand lifting a winged ingot of Dowmetal magnesium from the sea. The accompanying text…
- Creator Of Work Dow Chemical Company
- Subject Dow Chemical Company, Chemical industry, Corporations, Advertising, Advertising, Industrial, Magnesium, Magnesium alloys, Magnesium industry and trade, Seawater
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America's Unlimited Source of Magnesium
Box 8- 1942-Apr
Color print advertisement for magnesium alloys manufactured and sold by the Dow Chemical Company. The advertisement features an illustrated depiction of two ships floating on a cube of seawater with a view of the sea…
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Magnesium...the Metal of Motion
Box 8- 1945
Color print advertisement for magnesium alloys manufactured and sold by the Dow Chemical Company. The advertisement features an illustrated depiction a hand lifting a winged ingot of Dowmetal magnesium through an array…
- Creator Of Work Dow Chemical Company
- Subject Dow Chemical Company, Advertising, Advertising, Industrial, Chemical industry, Corporations, Magnesium, Magnesium alloys, Magnesium industry and trade
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The Light New World
- Advertisement for Dowmetal Magnesium
Box 8- 1944
Color print advertisement for Dowmetal, a magnesium alloy manufactured and sold by the Dow Chemical Company. The advertisement features an illustrated depiction of a hand lifting a winged ingot of Dowmetal magnesium…
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"It's the Light One That's Going With Me!"
- Magnesium: Lightest of All Structural Metals
Box 8- Circa 1945
Color print advertisement for the Dow Chemical Company's Magnesium Division. The advertisement depicts a woman carrying a portable typewriter made from Dowmetal, a product marketed for its lightness and durability…
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First Production of Magnesium Metal from the Sea!
- Recording an epoch-making achievement in chemical engineering
Box 8- 1941
Color print advertisement for Dowmetal, a magnesium alloy manufactured and sold by the Dow Chemical Company. The advertisement features waves moving across the sea, with accompanying text commemorating Dow's production…
- Creator Of Work Dow Chemical Company
- Subject Dow Chemical Company, Chemical industry, Corporations, Advertising, Advertising, Industrial, Magnesium, Magnesium alloys, Magnesium industry and trade, Seawater
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Dowmetal is Riding High!
Box 8- 1940-Jan
Color print advertisement for Dowmetal, a magnesium alloy manufactured and sold by the Dow Chemical Company. The advertisement features an illustrated depiction of a plane flying above an array of clouds. The…
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Dowmetal Magnesium: An American Accomplishment
Box 8- 1941
Color print advertisement for Dowmetal, a magnesium alloy manufactured and sold by the Dow Chemical Company. The advertisement depicts molten magnesium being poured into a mold, with accompanying text detailing Dow's…
- Creator Of Work Dow Chemical Company
- Subject Dow Chemical Company, Chemical industry, Corporations, Advertising, Advertising, Industrial, Magnesium, Magnesium alloys, Magnesium industry and trade
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From the Sea...A New and More Useful Treasure!
- Advertisement for Dow Magnesium
Box 8- 1941
Color print advertisement for magnesium alloys manufactured and sold by the Dow Chemical Company. The advertisement depicts a group of pirates digging for buried treasure, with accompanying text summarizing Dow's…
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Dow Magnesium: The Lightest Structural Metal...One-third Lighter Than Any Other in Common Use
Box 8- 1942-Jul-27
Print advertisement for Dowmetal, a magnesium alloy manufactured and sold by the Dow Chemical Company. The advertisement features an illustrated depiction of trains, planes, and automobiles above a hand lifting a winged…
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Rewriting America's Time-Table
- Advertisement for Dow Magnesium
Box 8- Circa 1944
Color print advertisement for magnesium alloys manufactured and sold by the Dow Chemical Company. The advertisement features an illustrated depiction of train wheels and gears superimposed over a skyline flanked by the…
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Advertisement for Dow Magnesium
Box 8- 1943
Color print advertisement for magnesium alloys manufactured and sold by the Dow Chemical Company. The advertisement features an illustrated depiction of a hand lifting a winged ingot of magnesium from the sea while…
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The Birth of Wings from the Sea
Box 8- 1943
Color print advertisement for magnesium alloys manufactured and sold by the Dow Chemical Company. The advertisement features an illustrated depiction of a hand lifting a winged ingot of magnesium from the sea, as well…
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The Case of the Missing Ring
- Advertisement for Dow Chemicals
Box 8- 1951
Color print advertisement for ion exchange resins manufactured and sold by the Dow Chemical Company for water purification and other uses. The advertisement depicts a mother and son peering into a bathtub. The…