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Advertisements, Ephemera

The Magic of Magnesium

  • 1938-Oct

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Public Domain

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Color print advertisement for Dowmetal, a magnesium alloy manufactured and sold by the Dow Chemical Company. The advertisement depicts a sample of magnesium flanked by illustrations of a range of products made from Dowmetal, including airplanes, vacuum cleaners, trains, and machinery. The accompanying text details Dowmetal's lightness and durability relative to other structural metals. This advertisement appeared on the inside cover of the October 1938 edition of Fortune magazine.

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Extent
  • 13.5 in. H x 10.75 in. W
Language
Subject
Rights Public Domain Mark 1.0
Credit line
  • Courtesy of Science History Institute

Institutional location

Department
Collection
Physical container
  • Box 8

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Cite as

Dow Chemical Company. “The Magic of Magnesium,” October 1938. Advertisements from the Dow Chemical Historical Collection, Box 8. Science History Institute. Philadelphia. https://digital.sciencehistory.org/works/zrsxdeq.

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The Science History Institute recognizes there are materials in our collections that may be offensive or harmful, containing racist, sexist, Eurocentric, ableist, or homophobic language or depictions. The history of science is not exempt from beliefs or practices harmful to traditionally marginalized groups. The Institute is engaged in ongoing efforts to responsibly present and address the evidence of oppression and injustice inextricable from the history of science. If you would like to learn more about our ongoing efforts or if you encounter harmful, inaccurate, or insufficient descriptions, please contact us at digital@sciencehistory.org.